The AAP Is Right: It’s Not “Screen Time.” It’s the System.
If you’ve ever said, “Put it down,” and watched your kid look at you like you just canceled oxygen… welcome. You’re not failing at parenting. You’re parenting inside a world...
Fueling Healthy Futures
Our mission? Simple: real food that creates real health for your family. Let’s make feeding kids easier, together. Read more to see how we went from scrappy little startup to 8000 stores to starting over.
COMING SOON
Meal2Grow
We've been busy improving our Meal2Grow Super Food Shakes to meet the requirements of all children's nutritional needs but especially those behind on the height and weight charts. With more vegetables, more vitamins, more taste, and less sugar. It's everything your kid needs to grow tall and strong.
We Let Our Certifications Speak for Themselves
Made in the USA
USDA Organic
Kosher
Vegan
“I absolutely love your product. I have little ones that will not eat anything healthy. She has been drinking your shake every morning since I found your product.
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“Our Meal2Go Super Food Shake will be coming soon. With more protein, more vegetables, more natural vitamins derived from foods, and more taste.
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“Is there any amount of 'Sugar' that's good for you? What the heck is Monk Fruit? I see it in everything. Check out our articles to stay current with nutrition trends.
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Our Mission
Healthy Eating Made Simple
Our mission is to make healthy eating easy by providing real, whole food nutrition—especially veggies—to thrive. We’re dedicated to offering simple, science-backed solutions to help nourish everyone, even picky eaters!
Latest from the Blog
The Parent Playbook for This Weekend’s Winter Storm
A practical guide to staying safe, staying warm, and keeping kids busy when the weather gets serious. A major winter storm is set to hit a big chunk of the...
The New U.S. Nutrition Guidelines (2026): What Changed, What’s Great, and What Parents Should Watch
The 60-second summary (busy parent edition) The new guidance emphasizes: Protein at every meal Full-fat dairy (with no added sugars) Vegetables + fruits in whole forms Healthy fats from whole...
The Family Joy Plan: 5 Habits + 25 Easy Ideas (No Big Trips Required)
Most families don’t need a bigger calendar full of crazy activities. You need more small moments that feel good. The kind your kids remember years later and use with their...
Why We're Different
Sustainable and Traceable Foods
Every ingredient we use has a purpose. No fluff. And we know exactly where it came from, was grown, and was processed. And it's traceable.
Whole Foods
Whole foods are super foods. Embrace their power to create a lifestyle that feels great, naturally.
Healthy Choices Made Easier and Tastier
Committed to making it easier for parents to raise healthy, nutrition-knowledgeable kids with a focus on active, whole food lifestyles.
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