Hello Sneakz Organic Family!
I’m Dr. Helen Chen — a proud working mom of two kids (Kaitlyn, 15 and Alex, 8), food scientist, and lifelong wellness enthusiast. Born in Guangzhou, China and rooted in the U.S. for 20+ years, my passion has been all about exploring how the foods and drinks we consumer daily can truly transform our health.
I’ve spent my career diving deep into the science of tea, natural sweeteners, functional foods & beverages and CPG industry strategy and operation advisory — first in research labs at Rutgers University (where I earned my PhD in Food Science), then at PepsiCo developing products, sourcing ingredients and owning 12 U.S. patents, and later guiding Fortune 500 CPG brands as a strategy consultant.
But here’s the real story: after two decades in corporate America, I felt the pull to create something personal. Last year, I became a runner. Just recently, I completed my very first half marathon in NYC. Along the way, I kept asking myself: why isn’t there a functional drink that has real health benefits to women, clean label and still tastes amazing?
I wanted something I could enjoy in the morning before hitting the gym or a run or going to work, and something light, refreshing after lunch to keep my day going. When I couldn’t find it, I decided to create it. That’s why I founded EASTT , LLC — a mission driven company to innovate functional beverages that can help women fuel their active lives with beauty, energy, and wellness in every sip.
Over the next few weeks, I’ll be sharing health and wellness tips, behind-the-scenes stories, and a peek into how I’m building this dream from scratch.
I am thrilled to start this journey with you all. Let’s make wellness and beauty simple, fun, and empowering.
Question for you: If you could design your perfect healthy and beauty drink for your active lifestyle, what would it be?
Regards,
Dr. Helen Chen
---
Sign up for our free email and receive a 5 day course for working parents on better family nutrition. And keep up with Dr. Chen's updates, articles, and healthy product development progress. See a beverage built from start to finish.
Are you ready to learn the secrets Food Manufacturers don't want you to know? Are you ready to become a Nutrition Ninja?
Learn how to:
- Create A No-Fuss-No-Muss Breakfast
- Banish Your Kid's Sniffles
- Understand an Ingredient label
Try our Educational Email Course for free...
The Working Parent's Nutrition Playbook for Kids